Remoo Mortgages: Growing Through Specialism

When your clients are self-employed, first-time buyers, or have imperfect credit histories (and  sometimes all three), you need a network that gives you flexibility, not limits.

For Remoo Mortgages, that meant finding a partner who could match their ambition with whole-of-market access, modern technology, and genuine growth support.

Remoo Mortgages at a Glance

• Director: Ceri Evans
• Specialisms: First-time buyers | Self-employed | Adverse credit
• Previous focus: Residential mortgages
• Now writing: Residential | Buy-to-let | Bridging | Commercial referrals
• Key Win: Significant protection growth and expansion into new lending areas

Background

Led by Director Ceri Evans, Remoo Mortgages has built its reputation helping clients with more complex needs who often struggle to secure finance through high-street lenders. The firm was already successful in residential remortgages and purchases but wanted to grow protection sales, diversify into new lending areas, and scale sustainably.

Although happy with their previous network, Ceri recognised three barriers to further growth: a restricted protection panel, limited business development support, and missed opportunities in commercial referrals. The business needed a network that could help it evolve, not just maintain momentum.

Finding the Right Fit

A recommendation from a peer led Ceri to meet Phil Emanuel, Director of Network Growth at Cornerstone. From that first meeting, it was clear Cornerstone offered the structure, flexibility, and culture Remoo had been looking for.

What stood out most was Cornerstone’s leadership involvement and transparency. CEO Haydn Thomas personally visited Remoo’s office, while Chris Caulfield-Jones, Director of Risk and Compliance, provided a clear overview of systems and expectations. The openness and engagement at senior level confirmed that Cornerstone was genuinely invested in their growth.

Technology and Transition

The move to Cornerstone was seamless. Remoo had already chosen Acre as its CRM and sourcing platform, the same system Cornerstone uses, making integration straightforward and efficient. With operational guidance and responsive support from the Cornerstone team, internal processes quickly became more consistent, freeing time for client work and business development.

Results

Since joining Cornerstone, Remoo Mortgages has seen strong, sustainable growth. Protection sales have risen significantly, and the firm has expanded into buy-to-let, bridging finance, and commercial referrals through Cornerstone Commercial Finance.

The team is more confident in handling specialist cases and has continued to grow its client base year on year.

“Protection was one of our main reasons for moving, and it’s absolutely delivered,” says Ceri Evans, Director of Remoo Mortgages. “The combination of whole-of-market access, strong systems, and the right people has made a real difference to how we operate.”

Looking Ahead

With a broader product range, improved systems, and stronger support, Remoo Mortgages is now positioned for continued growth.

Ceri’s advice to other advisers considering a change is clear:

“A conversation costs nothing, but the right network can change everything.”