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Business protection isn’t as complex as advisers think. Jude Reynolds outlines the key types of cover - relevant life, key person, and shareholder protection - and how advisers can open simple, valuable conversations with clients who own or run businesses.

Most advisers focus on personal cover, but business protection is equally important. Paul Morgan highlights the risks SMEs face, the opportunities for advisers, and how simple conversations can unlock long-term value for both clients and advisers.

Phil Emanuel, Director of Growth at Cornerstone Network, makes a compelling case for integrating protection advice into every mortgage conversation. He discusses the impact of Consumer Duty, the need for better documentation, and how ongoing support can empower advisers to confidently protect their clients and grow their business.

Steve Evans, Business Development Manager at Scottish Widows Protection, highlights the importance of individualised protection advice. From income protection to life cover, Evans explains why advisers must go beyond the mortgage to truly meet client needs, and how personalised conversations drive real value.

Rob Jackson, Mortgage & Protection Adviser at Trust Mortgage, shares insights from 18+ years in the industry on why ongoing, personalised conversations around protection- tailored to each client's life stage and needs - lead to stronger long-term outcomes.

Roger Morris, Group Distribution Director at Chetwood Bank, explains why buy-to-let investors must look beyond headline rates. With the right tax and mortgage advice, landlords can build sustainable portfolios and avoid costly pitfalls.