Two years ago, I took the leap and set up my own firm after two decades working in financial services with RBS. It was a big change, but one I felt ready for. What I’ve learned since is that having the right support network around you makes all the difference.

Starting out on your own can be daunting, even with years of experience. You’re wearing multiple hats, not just focusing on client advice but managing a business too.

Finding Strength in the Right Support Network

For me, The Cornerstone Network has struck the right balance – offering the infrastructure you’d expect from a large network, while still being small enough that you can pick up the phone and speak to someone who knows your name. That’s been invaluable. Whether it’s technical help, compliance guidance or just a sounding board, there’s always someone at the other end of the line who’s ready to help.

That support has been important in helping me build the kind of relationships I want to have with my clients.

Advice That Matters More Than Ever

In today’s climate, with interest rates higher and many customers coming to the end of fixed-rate deals, the value of advice has never been more apparent. People are facing real challenges, whether it’s rising monthly payments, changes in personal circumstances since the last time they took out a mortgage, or the impact of the cost-of-living pressures on their credit profile.

It’s not just about doing the product transfer. It’s about being there, listening carefully and offering steady support. I’ve had clients return and refer others to me, and that tells me the relationship is working. Those returning clients are now just that – clients, not customers – because we’ve built something that lasts beyond one transaction.

Blending Technology with Human Connection

Technology has helped along the way. The systems Cornerstone provides, including Acre, mean I can access everything I need quickly and securely. It helps me prepare ahead of a call and spend the time with a client talking about what really matters to them. But it’s the human side that’s at the heart of what I do – building trust, understanding priorities, and staying in touch throughout the journey.

Backed by a Network That Lets Me Focus on What Matters

For me, it’s about giving clients the kind of service I’d want myself. And having the right network behind me means I can do exactly that.

 

 

Cornerstone Finance The Podcast

Cornerstone Podcast Series

Join us for expert insights, real conversations, and fresh perspectives from across the financial services world.

News & Insights

View all news

Helping Clients Protect the Businesses Behind Their Mortgages

Business protection isn’t as complex as advisers think. Jude Reynolds outlines the key types of cover - relevant life, key person, and shareholder protection - and how advisers can open simple, valuable conversations with clients who own or run businesses.

Business protection

Business Protection Matters Just as Much as Personal Cover

Most advisers focus on personal cover, but business protection is equally important. Paul Morgan highlights the risks SMEs face, the opportunities for advisers, and how simple conversations can unlock long-term value for both clients and advisers.

Phil Emanuel

Protection Should Be Part of Every Mortgage Conversation

Phil Emanuel, Director of Growth at Cornerstone Network, makes a compelling case for integrating protection advice into every mortgage conversation. He discusses the impact of Consumer Duty, the need for better documentation, and how ongoing support can empower advisers to confidently protect their clients and grow their business.

Steve Evans Picture

Good Personal Protection Advice Needs to Be Individual

Steve Evans, Business Development Manager at Scottish Widows Protection, highlights the importance of individualised protection advice. From income protection to life cover, Evans explains why advisers must go beyond the mortgage to truly meet client needs, and how personalised conversations drive real value.

Ongoing Conversations Build Better Personal Protection Outcomes

Rob Jackson, Mortgage & Protection Adviser at Trust Mortgage, shares insights from 18+ years in the industry on why ongoing, personalised conversations around protection- tailored to each client's life stage and needs - lead to stronger long-term outcomes.

Roger Morris

The Best Buy-to-Let Plans Start with the Right Advice

Roger Morris, Group Distribution Director at Chetwood Bank, explains why buy-to-let investors must look beyond headline rates. With the right tax and mortgage advice, landlords can build sustainable portfolios and avoid costly pitfalls.