Cornerstone Finance Group has contracted freelance business journalist and PR specialist Gemma Casey to lead on its communications strategy.
Gemma is a business journalist and editor with decades of experience across print, broadcast and digital media.
She started her career in local newspapers before working at the Press Association and at BBC Wales, where she worked in TV and radio news and current affairs, including producing BBC Radio Wales’ weekly business programme.
She also spent ten years working at NatWest, where her roles included managing regional PR for South West and Wales, as well as supporting scaling businesses through the bank’s enterprise programmes.
Her most recent role was as editor of independently owned digital publication Business News Wales.
Gemma will support Cornerstone with its communications and PR strategy as it continues to grow.
Headquartered in Cardiff, Cornerstone Finance Group is a hub of specialist financial services businesses spanning commercial finance, mortgages, commercial insurance, wealth and protection.
Turnover for the Group reached £12.712 million in 2025, up from £7.161 million in 2024. The Group was recognised as one of the Fast Growth Index UK’s Top 250 fastest-growing companies in 2025.
The business is continuing to increase the size of its teams in Cardiff and in its Sheffield office, as well as expanding its adviser network and the Cornerstone Commercial Network.
Our CEO Haydn Thomas said: “Gemma’s experience and skills will help us refine our messaging to our colleagues, clients and networks as well as to the wider industry.
“We are a fast-growth company and we operate in a sector which is fast-paced and continually influenced by economic and geopolitical factors.
“This means we need our communications to be agile, on point and to add value to all our stakeholders.
“Across our teams we have decades of experience in financial services, and Gemma will play a key role in supporting us to harness this knowledge and share it in a way which is accessible and valuable.”
Gemma said: “I’m really looking forward to supporting this ambitious and high-achieving business with fractional PR and comms support.
“The Cornerstone team and its networks have a wealth of knowledge as well as insights which are of real value to the wider financial services sector. This is a great opportunity to support the firm to build its profile as it continues to expand and grow.”
